Holiday Sales Event

Available Oct. 2, 2018 - Jan. 2, 2019

GM Logos

Purchase or lease a new Chevrolet, Buick, GMC, or Cadillac to receive:

How it works

2019 Models

Select a vehicle

There are two easy ways to register for the Holiday Sales Event and get your unique Authorization Number.

Build a Vehicle” lets you research and configure eligible models to find your perfect fit.


Register Now” if you already know which make and model you want.

Visit the dealership

Select a dealership and schedule an appointment to meet with a trained dealer contact.

Save on your vehicle

When you’re ready to purchase or lease, you’ll save big with Limited-Time Special Pricing plus the compatible GM incentives for which you qualify. Learn More

Get your Costco Cash Card

Submit a redemption form after you purchase or lease an eligible 2019 model and complete a quick Costco Auto Program member satisfaction survey.

*To qualify, Costco members must: (1) Register with the Costco Auto Program to receive their GM Authorization Number and the contact information for a U.S. dealership that has opted in to the Holiday Sales Event; (2) Present the GM Authorization Number and certificate to the dealer at time of visit; (3) Be a current Costco member by Oct. 1, 2018; (4) Take delivery of an eligible, new 2018 or 2019 Chevrolet, Cadillac, Buick or GMC vehicle between Oct. 2, 2018, and Jan. 2, 2019; (5) To receive Costco Cash Card model year 2019, submit a redemption form within 30 days of purchase and complete a Costco Auto Program member satisfaction survey to receive the Costco Cash Card by mail. Please allow eight weeks for Costco Cash Card delivery, pending completion of all eligibility requirements; including redemption form submission, purchase verification from GM and survey completion.

Not compatible with some other GM incentives. Costco Cash Cards are not redeemable for cash, except where required by law.

GM Employee Pricing on eligible 2019 Chevrolet: Colorado, Equinox, Silverado 1500 LD Pickup and Traverse during the month of December. 17% below MSRP on eligible 2019 Buick Envision during the month of December. Excludes select base trims and 1SV models. Must finance with GM Financial to take advantage of standalone MSRP incentives. Some members may not qualify. Not available with special financing, lease, fleet sales and some other incentives. See dealer for details.

Costco and its affiliates do not sell automobiles or negotiate individual transactions. Tax, title and license fees are not included in the GM Supplier Price. Holiday Sales Event is subject to change without notice. Excludes: (1) Factory orders, pre-owned, certain demonstration and loaner vehicles; (2) SAP models (1L0, 1SM, 1SV, 1VL, 2SA and L96 models, and Cadillac XTS W30 package); and (3) 2019 Model Year purchase or lease cannot be combined with the following: GM Employee, College and Supplier Incentives, and Supplier programs for Friends, Educator, Military and First Responders.

**2019 Premier Plus Edition Costco Member Value Package is not compatible with other GM incentives.


Costco Auto Program


Mon. - Fri. 6 a.m. - 7 p.m., PT
Sat. & Sun. 7 a.m. - 5 p.m., PT

About Us

Established in 1989, the Costco Auto Program has become a leader in the auto-buying industry and consistently ranks as one of the top member-based auto-buying programs available today. Dealerships participating in the Costco Auto Program have sold more than 2 million vehicles in the last five years.

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